{"product_id":"loreal-professionnel-inoa-60g-new-formula","title":"L'Oréal Professionnel Inoa 60g (New Formula)","description":"\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and manageable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003eLuxurious in-salon colour experience powered by Oil. No Ammonia. It’s NEW fluid formula is faster and easier to apply, mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003eA unique patented Oil Delivery system technology for optimal scalp comfort, high impact colour and healthier looking hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to +48% shinier results*\u003c\/li\u003e\n\u003cli\u003e60% Oil inside\u003c\/li\u003e\n\u003cli\u003eNEW fluid formula: faster and easier to mix, apply and rinse**.\u003c\/li\u003e\n\u003cli\u003eUp to 100% white hair coverage***\u003c\/li\u003e\n\u003cli\u003eAmmonia-free for a pleasant smell.\u003c\/li\u003e\n\u003cli\u003eNew Pack – Removed leaflet inside and QR code on carton with direct link to education.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e1. PREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003col\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended iNOA oxidant 10, 20 and 30 volume (9%) maximum\/ Do not use with hydrogen peroxide greater than 30 volume(9%).\u003c\/li\u003e\n\u003cli\u003eUse only the indicated proportions.\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb,...)\u003c\/li\u003e\n\u003cli\u003eWhen a shaker is used, open immediately after mixing to avoid the shaker bursting and the product overflowing.\u003c\/li\u003e\n\u003cli\u003eUse only with iNOA oxidant. For each application, mix the same amount of iNOA colour and oxidant (mix 1+1).\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e2. APPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to root area and, if necessary, the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35min.\u003c\/li\u003e\n\u003cli\u003ePlease do not add water and development time starts at the end of the root’s application.\u003c\/li\u003e\n\u003cli\u003eNote: When a white hair mixture is applied to the roots, take through with the reflects shade only.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e3. EMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the specific shampoo: iNOA Post or Metal Detox.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"9 Very Light Blonde","offer_id":59151929803016,"sku":"tcw1792339268052","price":8.74,"currency_code":"USD","in_stock":true},{"title":"8 Light Blonde","offer_id":59151929835784,"sku":"gly1792339268053","price":8.86,"currency_code":"USD","in_stock":true},{"title":"7 Blonde","offer_id":59151929868552,"sku":"gct1792339268054","price":8.14,"currency_code":"USD","in_stock":true},{"title":"6 Dark Blonde","offer_id":59151929901320,"sku":"nwt1792339268055","price":7.66,"currency_code":"USD","in_stock":true},{"title":"5 Light 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